PREMISE:

We must be aware that in the last few years, economic and market scenarios have undergone – and will continue to undergo – profound changes, and are unfortunately destined to become increasingly complex and competitive.

THE CAUSES:

• a squeeze on a number of traditional economies
• new international competition, to the advantage of operators with greater economies of scale and leaner, less expensive bureaucracy, labour costs and raw materials
• rapid distribution of new technologies and new products
• shorter product life cycle

THE REMEDIES:

In addition to on-going research and development to sharpen product performance, new markets must be sought, through a carefully considered process of INTERNATIONALISATION! This allows businesses not only to diversify, but above all to achieve economies of scale able to make our products more competitive.

THE MARKETS:

The choice of markets to focus on is influenced by a number of factors, but they mainly include the emerging economies, which are more receptive because they have not yet been entirely “conquered” .

WHY BRAZIL:

• currently the world’s 7th largest economy, and set to move up into 5th place over the next decade, with a wealth of products and infrastructures to be created in all sectors
• the 5th largest country in the world in terms both of size and population, with huge areas of productive farmland and natural mineral reserves as yet unexploited
• high customs duties and stiff bureaucracy that are a severe obstacle to imports, making production in loco a much more effective option, through various forms of joint venture, or directly, with various logistic and fiscal incentives on offer
• the pivotal economy for Latin America, making it easier to do business with all the surrounding countries and the economies of Latin America as a whole

WHY CHOOSE US:

Because thanks to the strategic, technical and legal experience built up by our Sao Paolo office over more than 20 years, we are able to develop and fine-tune a method that offers a pragmatic, rigorous understanding of the conditions and the ways to achieve our objectives.