Vision

PREMISE

We must be aware that in the last few years, economic and market scenarios have undergone – and will continue to undergo – profound changes, and are unfortunately destined to become increasingly complex and competitive. This situation often places at risk not only the market share of our businesses, but indeed their very survival.

THE CAUSES

• a squeeze on a number of traditional economies
• new international competition, to the advantage of operators with greater economies of scale and leaner, less expensive bureaucracy, labour costs and raw materials
• rapid distribution of new technologies and new products
• shorter product life cycle

THE REMEDIES

In addition to on-going research and development to sharpen product performance, new markets must be sought, through a carefully considered process of INTERNATIONALISATION! This allows businesses not only to diversify, but above all to achieve economies of scale able to make our products more competitive.

THE MARKETS

The choice of markets to focus on is influenced by a number of factors, but they mainly include the emerging economies, which are more receptive because they have not yet been entirely “conquered” .

WHY BRAZIL

• currently the world’s 9th largest economy, with a wealth of products and infrastructures to be created in all sectors
• the 5th largest country in the world in terms both of size and population, with huge areas of productive farmland and natural mineral reserves as yet unexploited
• high customs duties and stiff bureaucracy that are a severe obstacle to imports, making production in loco a much more effective option, through various forms of joint venture, or directly, with various logistic and fiscal incentives on offer
• the pivotal economy for Latin America, making it easier to do business with all the surrounding countries and the economies of Latin America as a whole

WHY CHOOSE US

Because thanks to the strategic, technical and legal experience built up by our Sao Paolo office over more than 20 years, we are able to develop and fine-tune a method that offers a pragmatic, rigorous understanding of the conditions and the ways to achieve our objectives.

METHOD

Our vision of the specific business we are called upon to accompany is developed necessarily and exclusively by acquiring data and information that allow us to decide how to tackle the challenge, working hand in hand with the client.

Our method comprises the following stages:

1. STUDY - comprehensive and detailed - of the reference market
2. PLANNING of a strategy
3. APPLICATION of the strategy, using the appropriate tactics and fine-tuning system

To guarantee SUCCESS, these are followed by

1. REVIEW of targets, an ongoing, dynamic process taking account of timescales and other variables
2. MANAGEMENT (GESTIONE in Italian) of operations
3. RE-ASSESSMENT & ANALYSIS, an ongoing process in which results are constantly verified

The application of this method – identified by the Italian acronym S.P.A.R.GE.RA - has allowed us to help businesses obtain gratification and success in a variety of ways.